Thursday, May 20, 2010

Twitter Killed the Blog Star

I've been really busy both in my personal and professional life for the past year or so, with no signs of slowing down soon. But I have to acknowledge that the main reason my blog posts have fallen off is Twitter. Now, all of the ideas that I have that I might have developed and expanded into a blog post are prematurely evaluated for length. If they can be abbreviated to a couple of 140-character haikus or less, they go on Twitter. Which means they never grow up to be blog posts. They're like the high school dropouts of ideas.

But every once in a while, a Twitter exchange becomes so interesting that, despite the compressed and fleeting nature of Twitter, it turns into something worthy of framing. The other night, Rocky DeStefano of Visible Risk and I had an exchange on SIEM that I thought the wider world might find interesting. The background to the conversation is this post from Rocky's blog about the recent announcement from LogLogic that they were discounting their SIEM product, and then this responding blog post from LogLogic.

rockyd
The LogLogic response ->> http://bit.ly/bAQSZO to my discounting SIEM Post ( http://bit.ly/aiW3kB )
I need to noodle on the LogLogic response more. I appreciate the conversation, I think I may see the opposite end of the customer spectrum.


pmelson
@rockyd I think you nailed the issue. If you *NEED* SIEM, you won't compromise features/functionality for capital cost savings.


pmelson
@rockyd If Cisco couldn't make "Free SIEM With Purchase" work, it's not ever going to work.

rockyd
@pmelson let's be honest how could they possible respond any differently than they did? time for a podcast on the subject ?


pmelson
@rockyd They could just fess up. "We're shipping log management appliances, but SIEM isn't moving. So we put it on clearance sale." :-)

pmelson
@rockyd I think with Gartner's SIEM MQ being released, we're about to see another round of SIEM casualties as VC pulls out.


rockyd
@pmelson There has to be quickening soon, there is way too much of the same thing in the market. @rockyd Right. I've been thinking about the key SIEM differentiators and I've only got three.

rockyd
@pmelson which three?

rockyd
@pmelson Like - Sources, Scalability, Analytical Usage, Correlation / Statistical Evaluation, and getting Intelligent information out?

pmelson
@rockyd 1) performance/scalability 2) UI and drill-down 3) supported sources.

rockyd
@pmelson there are some others like context of Host, Vuln, Registry, Applications and Users that lead you towards more advanced usage

pmelson
@rockyd OK, so asset data model(s) makes 4, pre-defined content is 5? That's still not a lot.

rockyd
@pmelson each is several years of development and refinement with customers.

rockyd
@pmelson this comes down to a compliance check box sale versus a security team needing to integrate a tool into their process.

pmelson
@rockyd Agree. But a handful of differentiators == a handful of potential market leaders. Time to thin the herd. Again.


rockyd
@pmelson now I see where you're headed. BTW I think you'll see 3 more acqusitions by end of year.


rockyd
I was thinking about creating a "vegas odds" website for SIEM Quickending and donate some portion of the funds to HFC.

pmelson
@rockyd A SIEM futures market? Very DARPA!

So there, for your parsing and edification, some thoughts on the SIEM product space, the recent Gartner MQ for SIEM, and the near-term ramifications of Gartner's paper on the market.

Also, if you aren't already, you should be reading Rocky's blog, especially if you're interested in SIEM and security ops. Rocky's a guru in this space, and in addition to his blog he has already put together some great podcasts since launching his latest venture, Visible Risk.

1 comment:

  1. Rocky, Paul:
    The ClueTrain Manifesto calls markets "conversations", so here goes.....

    I think you're falling into a the trap of "conventional wisdom". First off, the basic assumption that the world falls neatly into the SIEM categorization is just plain false. I stand by LogLogic's model....it all starts with log management as the crucial piece, without that key use cases like network forensics are not even possible. Second, the notion that dropping the price is bad is just plain weird. Is LogLogic dropping the price to sell more? Sure we are. Are we dropping the price to take market share? Sure we are. Are we seeing a great response? Sure we are. Since when is saving people money a bad thing?

    And we're always interested in a podcast. :)

    Bill Roth, EVP
    LogLogic

    ReplyDelete